Market Trends

Summer 2022 Fashion and Apparel Trends

Market Trends
5 minutes

In this blog, we gathered data-driven projections for this summer's trends and how you can capitalize on this summer's best sellers.

Here are the biggest trends to look for in Summer 2022:

Fashion is a hot industry with huge potential and market variability. In recent seasons, fashion has taken an interesting turn for a creative blend of bold, loud outfits to neutral colors and stylish loungewear. From micro-trends to timeless styles, people are watching and styles are spreading. We are at a versatile point in fashion, with the intersection of day-to-night athleisure and bold rave looks to transform any outfit into a statement.

Trend 1: Sage Green

The perfect color. Green is commonly associated with growth and maturity, the renewal of peace and serenity in nature. It's no secret that this color is already turning many heads and is causing a splash in the fashion and home markets. Sage green is a great palate to choose because it goes with almost everything and adds a compliment to any setting.

"When furniture retailer CB2 surveyed designers about trends for 2021, 62 percent of the designers surveyed predicted uplifting, mineral-inspired hues, like sage green, to be the colors of choice this year" (Source).

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Trend 2: Crochet

Bringing it back to the 60’s, crochet everything is back! From tops to bags, this trend is one that is catching eyes with its unique texture and style.  This style is the perfect addition to your beach wardrobe to keep you warm this summer.

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Trend 3: Matching Sets

No matter the weather, coordinating tops and bottoms are hot and selling like no other. These days it's all about practicality and comfort, but why not do it with style? The best part about sets is that you can wear the set as is, or mix and match to create a versatile look. Pair a top with a matching skirt, shorts or pants for a look that shows you can pair any outfit together.

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Trend 4: Y2K Comeback

Denim. Big t-shirts. Puffy jackets. Bright colors. The early 2000’s was a good decade for us all, and it's back and better than ever. Ready to crush the market and become the brand everyone is talking about? Adding some older styles is definitely one way this summer to hit the ground running.

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Trend 5:Cutouts

Tops and swimwear show that the more geometric and unique, the more it catches the eye! Adding a cutout to any item is a great way to make it stand apart from the crowd and keep cool when the temperature rises.

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Trend 6: The Minimalist Look

Neutral colors and earthy tones are the perfect complement to whatever you wear. They can be worn alone, or with a bright accessory to add some contrast. These simple styles show a modern take on comfort and style.

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So… now what? Why is this important?

Once market trends are identified, the creative track becomes your own. Product design and development are fast tracked when you have a leg up on future trends. Next, marketing strategies enable you to help you spread awareness and gain credibility across markets. Some tips include:

  • Setting goals- where do you want to be by the end of this quarter?
  • Think about your buyer persona: who is your ideal customer? How can you best tailor your product to them?  
  • Determine the platform (Instagram, Tok Tok, Google Ads, Facebook Marketplace) that you would like to use to optimize your goals.
  • Evaluate your performance, track, and find ways to improve. Then repeat!

This article was highlighting future fashion trends for this summer as an example, but why stop there? The data that Luz provides is to benefit all brands. Actionable data helps everyone, no matter the market. If you wish to see data more closely suited to your business, sign up for a demo today!

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