Beauty in 2022 is rounding a new corner. Where natural and new looks meet, beauty only seems to be growing to new heights this summer.
Beauty and cosmetics is a broad category with a massive market share. In fact, the global beauty industry is worth an enormous $511 billion dollars in 2021, and this is only the beginning. The trend shows that the beauty and cosmetic market will only continue to grow and is expected to reach $716 billion by 2025 (source). Ever wondered why beauty and cosmetics dominate the attention and looks of the public or how you can make the most of this exciting growth?
Whether it's nails, skincare, hair or makeup, we want to help with data driven metrics to allow your business to create the products the consumers are looking for. Rest assured, you can count on the looks this spring/summer to give you a boost in serotonin and help your sales as you get ahead of the trends and provide consumers with what they want. Here are the top looks/products this summer in beauty and cosmetics:
People want brands they can trust. With the push towards organic and natural materials, transparency for the brand’s vision and reputation is a large determinant of consumer behavior. One example is waterless beauty products that are sweeping the market as companies try to diminish the effect that beauty is taking on the planet. Refillable beauty products also help achieve this goal and many companies are chasing this trend by selling packaging and interchangeable pods so consumers can keep the looks they love at a cheaper price and with less waste than before.
Laneige beauty products are perfect from winter to summer, focusing on hydrating and keeping your skin looking clear and healthy. Laneige is a Korean skincare company that has blown up the internet and uses hydration specialists who work tirelessly to keep your skin feeling younger, smoother and hydrated faster for longer.
For the past couple months, lip blushing has become more and more well known and loved. Lip blushing is the art of a semi-permanent coloring on the lips to provide a smudge proof way to always have the color/ pigment you desire. With this technique, night or day your lips will look rosy and perfect, adding volume to the shape of your lips as well!
The healthy, natural hair look has become more and more common. With the warmer weather underway, it’s the perfect solution for a simple, beachy look. For those with textured hair, the high puff is a great way to let those natural curls out and add some height/volume to your outfit and draw eyes to necklines and collarbones.
Almond, ballerina and stiletto shaped nails are a great way to add some variety to any look. These shapes draw attention to nails in all the right ways, providing some variety and depth. Pair them with some fun colors/textures and your nails will continue to be a great decorative way to spice up any outfit.
This article was highlighting beauty and cosmetic trends for this summer as an example, but why stop there? The data that Luz provides is to benefit all brands. Actionable data helps everyone, no matter the market. If you wish to see data more closely suited to your business, sign up for a demo today!