Cycling brand saves $250,000+ in unnecessary inventory spend and expands their product line with Luz

$100K saved in product dev
Saved $250K on inventory

Overview

Alta Cycling group specializes in mountain, gravel and electric bikes through their three brands: Diamondback, iZip and Redline. Jon, their Senior Product Line Manager uses Luz to quantify the competition: what are they selling and at what price – to decide where Alta should focus its resources. Before Luz, Alta wanted to move into a new product line, but needed more data on the direct to consumer market that has seen a lot of growth in recent years.

How they did it

After looking at the data, Jon identified a product trend that was contrary to current industry beliefs. This led them to pivot their strategy and budget to produce a data-validated product.

The Results

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$100K saved in product dev
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Saved $250K on inventory
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Defined product pipeline

For e-commerce, Luz helps identify where the market is, at what price points products are effectively selling, and what categories are trending. If you're going fishing, it tells you where to fish.

- Jon, Senior Product Line Manager
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