Successful mattress brand uses Luz to benchmark their competitors and gets a 3x ROI on their investment

3x ROI with Luz
Created pricing and product strategy


GhostBed is on a mission to make the best mattresses in the nation, at the best price. Marc Werner, founder and CEO, is a 5th generation entrepreneur and a sponge when it comes to all things data. His company knows the importance of having a pulse on the market and staying ahead of the trends.

How they did it

Using Luz, GhostBed took real-time sales data to benchmark against their competition and pivot their strategy accordingly. They started to see an increase in sales that led to a 10:1 return on their investment with Luz.

The Results

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3x ROI with Luz
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Created pricing and product strategy
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Used by Marketing, Finance, and C-Suite

The value of Luz is 10:1. The cost is small in comparison to the benefits of the data

- Marc, Founder & CEO
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